Normal view MARC view ISBD view

Writing for television, radio, and new media

Author : Robert L. Hilliard Edition statement:Eleventh edition Publication: Stamford, CT Cengage Learning , 2015 Physical details: xxi, 503 pages : illustrations ; 23 cm ISBN: 9781285465074; 1285465075.
Subject(s):
    Broadcasting
    -- Authorship
    -- Mass Communication
    Mass media
    -- Authorship
    -- Mass Communication
List(s) this item appears in: Book Covers
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Location Collection Call number Status Date due Barcode Item holds
College Library
General Circulation Section
General Circulation 302.234 H558w 2015 (Browse shelf) Available CL16463
Total holds: 0

Previous edition: 2011.
Includes index.

Preface. 1. The Mass Media. 2. Basic Elements of Production. 3. Format and Style. 4. Commercials and Announcements. 5. News and Sports. 6. Features, Documentaries, and Reality Programs. 7. Interviews and Talk Programs. 8. Music, Variety, and Comedy. 9. Corporate, Educational, and Children's Programs. 10. The Play. 11. Professional Opportunities.

Writing for Television, Radio, and New media has been the leading work in its field for more than fifty years. Its frequently updated revisions, including the eleventh edition, combine the best principles and examples of the past with those of contemporary practice. Its thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and children's formats; and drama and sitcoms. The text also presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. New material on social media allows today's students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities.

There are no comments for this item.

Log in to your account to post a comment.